Isn’t it ironic?
Despite the proliferation of fashion blogs and websites, many of the real gems of Los Angeles retail go unnoticed.
Part of the reason is that most of the fashion sites and blogs sites rely, largely, on Internet buzz and social media.
So the boutiques that don’t engage in aggressive self-promotion—the shops that focus instead on merchandise and great customer service–get lost in the shuffle.
Luxe de Ville is a perfect example. Hands down, it is the best vintage shop in LA, with laser-sharp curation AND the lowest prices in town.
The jewelry, both vintage and new, is bold and smart. The shop’s owner, Oscar, makes some of it himself. He gets a lot of gigs styling, so he often will make accessories for his jobs, then sell them at the shop. Most of the jewelry sells for under $50, and it’s right on the crest of every trend wave. Oscar’s styling, often for music videos, gives him an eye for the flat-out fabulous. This stuff isn’t for the shy or the bourgeois.
When Oscar agreed to carry Hexagon jewelry in his shop, I felt like I’d won the Academy Award.